Alpha Cinemas Adopts Arts Alliance Media’s Screenwriter TMS in Partnership with CineAV

Arts Alliance Media (AAM), the global leader in digital cinema software and support services, and CineAV, Africa’s leading technical support provider for cinema and professional audio visual solutions, has announced a new Screenwriter partnership with Alpha Cinemas, an independent cinema in South Africa.

Upgrading their Theatre Management System (TMS) to AAM’s industry-leading Screenwriter, Alpha Cinemas will enjoy full centralisation of on-site operations. This deployment introduces powerful automation to streamline content delivery and KDM management, while providing comprehensive control across all five screens.

To ensure a smooth transition, CineAV, will oversee the installation and onboarding process, delivering a seamless experience with complete peace of mind.

“Implementing Screenwriter is a key step toward streamlining our operations and simplifying daily workflows, creating a strong foundation for future growth,” explained Pieter Botha, Owner of Alpha Cinemas. “Our priority has always been to deliver an exceptional moviegoing experience, and Screenwriter will play a vital role in helping us achieve that vision.”

Responsible for scheduling features, trailers, and advertisements, as well as monitoring screens and controlling playback, AAM’s Screenwriter remains the world’s leading and most widely deployed TMS. Trusted for its reliability and performance, Screenwriter will manage a theatre’s entire workload from one central hub, allowing exhibitors to build efficiency in operations and enable site-level staff to focus on the experience of their audiences.

CineAV, which recently expanded their portfolio to offer Lifeguard, AAM’s esteemed Hardware Management System, to local exhibitors, anticipate that Alpha Cinemas will quickly recognise the benefits Screenwriter delivers.

“Screenwriter is a highly versatile TMS, designed to meet the needs of both independent venues and larger multiplexes,” explained Tyron Ackerman, Managing Director of CineAV. “Its intuitive interface ensure the Alpha Cinemas team can get up and running with ease, and we’ll be on hand to provide dedicated support throughout every stage of installation.”

Tonje Leirvik, Software Sales Manager for EMEA, added, “We’re thrilled to welcome Alpha Cinemas to our growing network of African exhibitors. It’s always a pleasure collaborating with CineAV, whose progressive approach and commitment to strengthening the region’s cinema operations, through solutions like Screenwriter and Lifeguard, continue to drive innovation and value for exhibitors.”